| Hi Anita, You've been using Disqus for about a month now. How's it going so far?
Today, I want to show you how you can start leveraging your readers' contributions to craft more engaging content and get the most out of comments on your site.
- Invite your readers - Set the tone, ask specific questions, and provide simple guidelines when inviting readers to contribute their comments.
- Curate comments - When you see comments that add value to the discussion, upvote and feature them so the best comments rise to the top.
- Turn comments into content - Summarize readers' contributions by embedding top comments.
We go into more detail on these steps in Chapter 2: Turn Comments Into Content that includes additional tactics and examples from top publishers like The FT, Lifehacker, and The Atlantic.
Danny Matteson Publisher Success Team
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