Driving readers to engage on your site

Hi Anita,

Your readers interact with your content across multiple channels. Regardless of where these initial interactions take place, you want to drive users to engage on your site. We put together a few tips to help you get the most out of your cross-channel efforts.

Here are 3 best practices on how to approach this:

Include a preview - Utilize visuals and messaging that previews what invites readers.
Utilize a strong call-to-action - Be clear, direct, and concise with your message so readers know how to act.
Tailor your message for each channel - Audiences engage different depending on the channel. Knowing these differences will help you optimize your CTAs.

Read Chapter 4 →

For more information on this topic, read the rest of Chapter 4: How to Promote Reader Comments Outside Of Your Website.

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