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Now accepting PayPal Compare Plans →

Top 10 not-so-boring name ideas
(for our most boringly named feature)

Illustration of a person using karate to kick a sign that says Bitly Redirects

The things you can do using Bitly—they're magical.

The names of these features? Not so much. (Link shortener? Shrink-a-link was right there.)

By far, the biggest culprit of magical-feature-with-a-boring-name syndrome has to be redirects.

What are redirects, you ask? (Let's pretend you asked.)

Imagine you already sent a link into the world, and you noticed it goes to the wrong URL. Uh oh.
You put a QR Code everywhere—and I mean everywhere—and now you need to update it. 😬
Or you just want to send people one Bitly link, with the freedom to change where it goes whenever you need.

One feature that can solve all of these needs? Now that's magic. And it deserves a name that's just as extraordinary.

While I have absolutely no authority over such things, I've taken the liberty of compiling a few suggestions for our product team to consider:

Hyperlink Teleporter
Instantly transport your links to new destinations. Beam me up, Bitly!

The Link Doctor
Mending broken links… and broken hearts.

QR Recycler
Don't reprint—put a new spin on old QR Codes.

Social Media Disaster Eraser (aka Job Rescuer)
Mistake? What mistake? I don't see a mistake.

Oh Shift! Button
Don't panic, just shift your short link from here to there.

ReinQRnation Station
Those QR Codes you printed are reborn anew, or something.

Dr. Bitly's Pain Prevention
Stop headaches before they start.

Yeet It!
Hum along to Michael Jackson's "Beat It" while tossing out the old URL.

URLucky
It's better than lucky underwear, I guess.

Link X-Changer 3000
The future is now… for your old links.

Well, even if the name redirects isn't the most inspiring, the things you can do with redirects are.

So while I work on convincing our team here at Bitly, you can go ahead and gain the benefits of redirects today. Just choose any upgraded plan to add them to your account.